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Fenty




The inherent bias in the makeup industry might go unnoticed until you take a closer look into “nude” shades and their uses for certain skin tones. But all skin is nude skin.



Radically Real.










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Social Activation


Fenty asks users for pics of them in their bare face.




Users share their nude faces with #radicallyreal skin, where Fenty will then match and create new shades from the users’ skintones,







A digital board in the city will project the new Nude Collection, as users are adding their own shade in.





Fenty hits headlines for becoming a distributor of people’s nudes.








Copywriter • Taylor Martin
Copywriter • Tone Green
Photographer • Shelby Singletary
Photographer • Alex Pinzon



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