Breaking down on the side of the road puts you in a vulnerable position. Women, especially, are at the mercy of any person that shows up to “help.”

Introducing

A new initiative ensuring women feel safe every step of the roadside assistance process.

App Updates
+ A service tracker once a request for service
is submitted.
+ In-app/messaging check-ins to see how
you’re doing.
+ An option for female towers. This pops up after you submit your location to see if it’s available near you.
Social
OOH
Banners
Targets people searching car-related questions.
TEAM
Taylor Martin • Copywriter
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